The Always Serious and Gentle Manufacturer … (That disappeared and returned …)


So … What happened to Audiolab after it was bought? Initially it looked very promising. The new company was hiring the best people from the industry, expectations were high. However the first changes were  not really “smart”. The existing models which were designed quite straight forwarded got a touch of “rounding it a bit here and there”. This was good. However at the same time the retail price more or less doubled … I guess the sales went into the other direction. Soon everything was changing. Key people in the company left, distributor changes everywhere, pressure went up, brandname changed. New, kind of futuristic designs were introduced. However … it did not work out and the brand was (almost) history.

I don’t know exactly how things ended and what happened but at a certain moment the brandname Audiolab and the original products were re-introduced in the market by the Asian company which already has a handfull of UK audio brands in hands. I have no idea how things go now, but at least the brand Audiolab did not disappear and came back in a more or less original shape. I am afraid that is more exception than rule. Time will tell if the same will happen to other nice brands in wrong hands …

Over hermanvandendungen

Almost 40 years of being with and in the world of high-end audio equipment. As distributor of Krell, Sonus Faber, Cello, Conrad-Johnnson and many more, initiator of brands like Kiseki, Cogelco, AH!, PrimaLuna, Mystère and maybe more to follow.
Dit bericht werd geplaatst in Algemeen info - Informations générales, Voorversterkers - Preamplificateurs en getagged met . Maak dit favoriet permalink.

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