Most of you have probably read about Pono, the next Music Player, by Neil Young. If you Google you can find more about it than I can squeeze out of my keyboard.
What I am thinking about this, is: Will this Pono have a chance? Maybe. Because it’s the best? Because it has a certain pricepoint? Because it is related to Neil Young? Because guys like Meridian and Ayre have been involved? Because the record-industry is involved? Or because it has FUNNY COLORS and has a FUNNY SHAPE?
If it wins, it is -I think- because it is FUNNY COLORS and has a FUNNY SHAPE. And if CURRENT popular artists will be seen with it and will make it COOL for the YOUNGSTERS -not for OLDiophiles- to have the same gadget as their idols. That’s the FUN of it! The MARKETING will WIN and seeing the the video below, makes me believe PONO has a good chance.
And IF ….. these youngsters happen to discover a MUCH BETTER MUSIC QUALITY than the sound from their mobile phones, maybe, MAYBE, there are some smartasses in our industry who can translate that to a better quality inhouse music system. Just a thought. Maybe just a dream :-). Neil’s dream. Our oldiophile’s dream?



