Quality is not a hype — and with PrimaLuna & FLOYD, we have been proving that for almost 25 years!

High-end audio is not based on what you pay, but on what you get!

The world of high-end audio has a strange phenomenon: the higher the price, the quicker some “connoisseurs” assume that the product “must be amazing”. A glossy brochure, heavy enough to serve as a doorstop, and a price tag with three, four zeros or more — et voilà, it sounds fantastic… right?

At PrimaLuna and FLOYD, we try to avoid that pitfall. Not because we want to be modest. But simply because quality must be audible, visible, tangible, and in many cases also measurable. And above all, the costs must be justifiable in all cases.

Some “audiophile experts” dare to claim that we use cheap components. But anyone who really looks under the hood and knows what they’re talking about will discover a different story.


The truth is not in the middle; the truth begins at the beginning … and ends, precisely, at the end.

The tubes used are essential to the end result. At PrimaLuna and Floyd, we have mixed feelings about this. The best is not good enough, but it must also be feasible in terms of production numbers. NOS tubes cannot therefore be used. The starting point is therefore the use of good quality, contemporary production tubes. This allows the end user to assess the quality of the amplifier and, through tube upgrades, bring the end result to the top according to their taste and financial means.

But – and this is what this story is largely about – the quality of the tube stands or falls with the first contact the tube makes with the rest of the amplifier. That is why we pay special attention to what many manufacturers consider an unimportant component: the tube socket.

It seems simple. A few pins in a holder. But the reality? It’s different. It is the most sensitive point for, in particular:

1. microphony
2. thermal load
3. voltage breakdown
4. contact resistance
5. noise

That’s why we don’t use the cheapest tube sockets — but functionally the best:

Ceramic tube sockets for all tubes used. They have high heat resistance, are stable in shape, and have a long service life.

Where appropriate, we use mechanical decoupling by mounting the tube sockets in damping EPDM rubber. Not always the easiest choice, but definitely the right one.


We do what has been proven to work, not necessarily because it sells—although fortunately it does!

Other brands use plastic or phenolic resin (bakelite) sockets because they are three times cheaper. They do the same thing—until the heat strikes. We never mount tube bases on a printed circuit board. In the long run, that can only cause problems. It can ultimately lead to distortion, crackling, crosstalk, and noise.

At PrimaLuna and FLOYD, there is no such thing as “cost savings you can’t see.” Except perhaps for the fact that we don’t use large, excessive aluminum housings, but a functional (better?) shielding iron chassis. Sober, classic, timeless.

Our philosophy is simple: “If a component affects the music, it should be the best component that pays for what it does — not for what it appears to be.”


No magic spells. No nonsense. Just sensible design and production. High-end audio has sometimes fallen into a kind of alchemy, where everything is mystical.

We choose:

1. High-quality transformers with ample bandwidth
2. MOSFET power stages with linear power supplies
3. Tubes with optimal settings
4. Short signal paths
5. High-quality soldering
6. Pure ground structure
7. Clean high voltage with chokes where necessary and sensible

And yes — all of that costs money. But it is not a prestige surplus, nor is it exotic marketing material.


The result: Down-to-earth perfection

Our amplifiers are now renowned for their:

• long service life
• low noise and hum
• high reliability
• stable sound quality over the years
• genuine high-end performance at a fair price


That’s not a trick. That’s craftsmanship.


Why do we take this approach?

Because we are not interested in producing devices that appear to be superior because they are priced unrealistically high. We build amplifiers for people who listen. For people who dare to judge for themselves. For music lovers. Not for snobs.

For PrimaLuna and Floyd, high-end audio should be an honest audio product. Not a “status symbol.” Not that we have anything against status symbols, but we prefer to make something like what is described in this story. We also think it is more difficult to make a realistically priced high-end device in a manageable and placeable housing. In that sense, big is not always BETTER, but it is certainly easier to produce!

And if anyone claims that we use cheap parts or cheap production methods, we can only say: Go and see for yourself. Go and listen. And compare. Then you’ll know enough! PrimaLuna & FLOYD. Certainly not the most expensive, but still among the best!

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Wait… WHAT the DAC?!

Our PrimaLuna EVO 100 Tube DAC just picked up The Absolute Sound Editors’ Choice Award 2026.

This marks the fifth PrimaLuna product to receive this prestigious recognition — a testament to our commitment to quality, musicality, and craftsmanship.

Here’s what The Absolute Sound had to say about the EVO 100:

“With sweet, accurate midrange sonics and sturdy construction that should last a long time, this mid-priced tube DAC has a stout tube-rectified power supply for each channel. While that’s unusual for a DAC, it assures dynamic range will be wide and dynamic shifts lightning fast. Perhaps the EVO 100 is missing the very deepest lows and highest highs, but there’s not much else to quibble about. VF, 300”

We’re incredibly grateful for this acknowledgment — and for your continued support. ❤

Learn more: https://www.primaluna.nl/tube/primaluna-evo-100-tube-dac/

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Award-Winning Performance: PrimaLuna EVO 400 Earns 2026 Editor’s Choice from The Absolute Sound

Our PrimaLuna EVO 400 Tube Preamplifier has also been awarded an Editor’s Choice Award 2026 by The Absolute Sound Magazine! This recognition comes on top of the continued praise our EVO Series has been receiving worldwide — something we’re incredibly proud of.

Here’s what The Absolute Sound had to say about the EVO 400 Tube Preamplifier:

“The EVO 400 is not only Primaluna’s best line preamp offering ever, but it also holds its own against ultra-high-end competition. It’s hard to escape the impression that it was designed from the ground up on a power amplifier chassis. It features massive and sophisticated power supplies, high-voltage regulation, exotic passive parts, and tube rectification via a pair of 5AR4s. Miraculously, it manages to combine the virtues of modern tube sound with the tonal heft and timbral realism afforded by vintage tube preamps. If purity of expression and tonal realism are sonic priorities, get ready to embrace the EVO 400. DQ, 305”

A huge thank-you to all of you for your ongoing support and enthusiasm.

Achievements like this are only possible because of our amazing community.

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LACQUER — THE SKIN AND SOUL OF A DESIGN

LACQUER — THE SKIN AND SOUL OF A DESIGN

Sometimes something happens that you never forget. In a bar somewhere in Asia, I happened to meet a man who used to be a car painter at Aston Martin. Not a salesman, not an engineer — but a craftsman who lived each day for the perfection of color, gloss, and depth.

After retiring, he had settled in Asia for love, yet he still spoke about his work with deep passion. I told him that I worked in the world of audio — also a field where tradition still plays a major role. We started talking about surface finishes. He explained the difference between industrial coating and true lacquer work.

He grabbed a napkin and drew two lines, one above the other. Material with a single layer. “This,” he said, “is anodizing: fast, hard, flat, lifeless.”

Then he drew another line next to it, slowly building it up in layers with his pen. Material with multiple coats. “And this,” he said, “is lacquer. Depth. Reflection. Soul. Life.”
It was a perfect explanation — I understood it instantly.

Anodizing and spatter paint are efficient. Functional. That’s it. But they don’t touch you.
Multilayer lacquer, on the other hand, is something no machine can do: it captures light, depth, and emotion in a single surface. Timeless.

Days later, he accompanied me to the factory and — completely out of kindness — spent several hours teaching us how to spray metal parts. He shared tips about fine-tuning the nozzle, adjusting spray pressure, and, most importantly, mastering the movement and speed of the hand.
The staff watched with admiration. Under his guidance, they practiced and repeated what they had just seen. Ron, the Aston Martin man, smiled and said, “Practice makes perfect!”

Look at the top of a Floyd Hybrid. It’s more than just color — it’s an experience. That deep, layered lacquer lives with the light: during the day it’s a mirror of glass, at night a warm glow with subtle tones that seem to move as you walk past. It doesn’t just make the amplifier more beautiful — it turns it into a living object. Especially in harmony with the softly glowing tubes.

The car painter said it perfectly: “Anodizing is technique. Lacquer is art and passion.”
Once you’ve seen, felt, or touched that difference — and thought about it — you’ll never want anything else. The Aston Martin man was right.

Multilayer lacquer — beauty isn’t printed; it’s built. Layer by layer

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