Today we received some information about the High End Münich Show 2012. More exhibitors, more media press, more professional trade visitors. Total visitors around 15,000.
Growing numbers always sound nice. But … may I say “but” … How about the interest of the German consumers and dealers … Anyone having visited Münich will confirm the set up of the show is fantastic. Such a show for a local market should attract so many (more) consumers, dealers (at least that is what I feel) if the real interest and buying power is HIGH.
If I look at the figures given, I see 1/3of the visitors being professional, which means 2/3 being consumer. Personally I feel that is far too low. I know that Germany has many “weekend” shows, so people are maybe already well informed. I know the cost of travelling has gone up dramatically and Münich is far, at least it is not central in Germany. Or can we conclude the consumer is “show-tired”?
Or is the cost of all these beauties becoming too high under current economical circumstances? I know a lot of things are changing. The number of audio magazines for example. There is so much information available on the internet that reading magazines is suffering, and there are more and more countries without audio magazines. Maybe those who read here have suggestions to share how to make a hifi show different, new, exciting, attractive. Attractive to a larger consumer public. I think any idea is welcome for an industry which deserves to survive. If only for the pleasure of music and life.