Ok, back home again. Back to normal. Well, “normal” does not exist in our daily life. At least not often. And if it looks like “normal” we are specialists to find something to make it “not normal”.
We are starting now a new period in our high-end life. A very exciting new period. New, not because it is “un-done” before, but new because it is larger than before. As before it is triggered because of a change in a situation which -to say it as friendly as possible- is not liked by us. To understand better, we explain a bit.
High End audio brands often start off as a one-man or a one-family size organization. If the (wo)man or the family brings something good enough to be noticed in the market, dealers and distributors become part of their business and often the organization grows due to the promotional work of dealers and distributors. Absolutely nothing wrong with this and a fully natural process. We have done that and are still doing that for already almost 40 years. Think of brands like Krell, Koetsu, Apogee, Sonus faber, D’Agostino, Wilson Audio, Transparent, Cello and many others. The manufacturers, their families became our friends and business partners. Unfortunately sometimes circumstances do change during that period of growth. Manufacturers become wealthy, which isn’t a problem as long as they do not fall into the “hole” of never wealthy enough. Or they fall in hands of an investor, which isn’t a problem as long as the investor is a person or organization with passion for music and equipment and prepared to accept only a role as partner to make natural growth possible.
Hélas … if a dime becomes a quarter, it often seems difficult to live with the new and better circumstances of life. Investors rarely come with passion for music and equipment. In both cases it means that companies change more and more into turnover driven money-making-machines where the most important tools are Excel, pressure, threatening, lies and everything you can think of that makes life no longer “pleasant”. It’s no longer “music for pleasure”, it’s (only) “music for money”! Don’t misunderstand me. I LOVE making money. And I LOVE enjoying it. BUT … the “normal” way, which often means by “many hours of hard work”.
During the next few days I will give some examples that come in mind when thinking about what I just wrote and after that I will start to describe what’s the new project we are facing and working on. More than exciting and something I never thought was going to happen during my high-end life, but God (and some stupid investors) decided differently. I hope that soon I can say “Thank You Lord”, “Thank you “stupidi investitori” …
I’ve been following your posts with great interest and curiosity. I agree 100% with your points and criticisms when it comes to the hi-end industry. All these preambles, combined with Sonus faber’s own teasing (on their facebook page) of their new “extraordinary” and “new old” product makes me wonder, though… are you guys joining Fine Sounds group?
Joining? No, sorry … we are kicked out! Others have already gone or will follow, others will take that step themselves. I will later on explain here the difference between what we call Sonus faber Original and Sonus faber Financial. These are really 2 different brands, organisations, situations. Unfortunately.