The Always Serious and Gentle Manufacturer … (What happened to …)

audiolab

So … Audiolab, Concept or Camtech whatever name was given in different locations in the world due to registration problems, was bought by an investor. And not such a small one. I thought that this was going to be the moment in history that a professional company was going to make the better high-end equipment accepted by “normal” people. But what a disappointement!

What we did not know at that time was the following: This company, very active in the watch industry, (racing-) car industry, aviation etc. was in fact after another audio company. One of the key guys of this investor company was privately an enormous high end fanatic. Got his share of quality problems and got the idea that all this could be executed a lot better. And I can understand that someone who does not know, gets this idea. So … the investor tripped to USA, met a high-end manufacturer, made an offer and got a “NO”. Mmmm, what now … Pity, because I think (at least that was my thought at that time) that their professionalisme in design, production and marketing could make for the same price a much better product.

So, back to UK. One way or another they found Philip Swift and his Audiolab company and obviously there was a deal made. I think Philip is still smiling if he thinks about this deal, while the investor probably already has dried his tears, but still … So Audiolab was in hands of a famous company. Everything went from English quiet, to nervous dynamic. Best people in the industry were bought, lots of marketing noise was made and everybody was looking for what was happening. Of course faxes, letters came in. Contracts were cancelled and at the same time I was invited to come and talk about an eventual renewal. during the upcoming UK Hifi Show. Well, well, well … I had never seen so many Dutch distributors in line at Audiolab (now changed to McLaren) to try to get former Durob Audio’s Audiolab brand … As they say here … like flies crawling on horse shit … I could only think “Bah Bah” and decided that I was going to write McLaren a letter after the show and asking about the changes within the company and what was true about how they were treating people etc etc. Rumours were all over and I wanted to try to find out what was the truth, what was not and even more important, what was my position? Well, I got a long, long letter back from their lawyers which I started to read, but which I have never finished. My wife read the letter and stated “If you go on with this, I quit and you will end up with a heart-attack”. So we forgot about Audiolab and looked from the side-line what was happening and not happening … To be continued tomorrow …

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The Always Serious and Gentle Manufacturer …

Dahlquist LogoTo be honest, it took me some time to remember who was one of the first manufacturers I was dealing with who I could rate as always serious and pleasant. In fact in the beginning I was not directly dealing with the manufacturers I represented (from USA). I made a contact with a certain Mr. Thomas Della-Rocca. Now unfortunately the late Mr. Thomas Della-Rocca. He represented a number of high-end manufacturers as being their export agent. Think of companies as Audio Research, Martin Logan, Grado, Dahlquist, Sequerra and more. Thomas was in fact one of the partners in the original Marantz company. Saul Marantz of course, Sidney Smith, Dick Sequerra and Thomas. I must say that I always had a most pleasant relation with the man and through him I met a number of interesting people. Who can say nowadays to have been drinking tea with Saul Marantz? It brings not one penny, but it is one of the big values I care. Or having met John Dahlquist. Great speaker designer. Dick Sequerra, Sidney Smith, Joe Grado (the last one I in fact never met and circumstances made me think he did not even exist … so I wrote a letter to ask him that and the answer was that … he DID exist). Most of these high end companies were growing larger and started to handle their exports themselves. What a disaster … Is The Netherlands in Denmark? Of course you can sell as much as Germany? Do you hear the transformer hum when the music is on? Maybe here the problems started? Someone not (cap)able to do the export job doing the export job …

audiolabIn UK we were dealing with a small company called AUDIOLAB. They made a nice and serious integrated amplifier (Model 8000A). The owner, Philip Swift, was a gentleman, and he and the company was a great pleasure to work with. Unfortunately we could not sell under the name AUDIOLAB as that brandname was registered in Europe by Mr. Ton Dunnebier from … AudioLab in Holland. He was not a problematic man, but had his cable brand AudioLab and of course did not want confusion. So we joined the German distributor and distributed the products under the brandname CONCEPT.

horrorAll was going well, the line was growing … 8000C, 8000P, 8000M, 8000CD, 8000DAC etc. And then suddenly … the news that the company was bought by an investor … And not a small one! A very pro in fact. To be continued tomorrow …

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The Never Ever Having Enough Manufacturer …

dollar_sign_smiley_blog1You might think I have huge problems with investors. No. Basically I have problems with nobody. Unless the situation creates problems. I see a clear and correct function for investors. Also in High End. But in a correct way, not the Monopoly way.

However before going to sleep I want to write about a High End manufacturer who is famous for never ever having enough. Just read on.

bizthreatI remember we started representation of him, his brand and his products in BeNeLux. Of course it takes some time before you see any actual results, but when finally the first sale was made, both the dealer and I were very happy. You don’t sell every day a preamplifier of (at that time) 35,000 Dutch Guilders. We were happy, we were proud. So instead of sending a fax (at that time) to order the preamplifier, I decided to call him to tell him about our first order for his (very expensive) product. I expected a very pleasant discussion with “Thank you, very much appreciated etc, etc”. Well to make a long story short … within 15 minutes we had a large fight on the telephone. “How could we sell only a preamplifier, how could we not sell a set of mono amplifiers in the same deal. We had Rembrandt, we had van Gogh, we were a rich country, with rich people …” At that moment I regretted so much that I ever started with that brand and I wished we hadn’t sold that preamplifier.

helpmeThe manufacturer, or at least the person, is still around. Had a range of bankrupts and still succeeds to find every time someone who invests money in his projects. He even sometimes calls me to ask if I am interested in … No, the answer is always No! No! No!

A little joke going with this person … How to become a Millionaire? Start working with this guy as a Multi-Millionaire … Good night!

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Good Morning “Olanda”!

olandaOk, back home again. Back to normal. Well, “normal” does not exist in our daily life. At least not often. And if it looks like “normal” we are specialists to find something to make it “not normal”.

We are starting now a new period in our high-end life. A very exciting new period. New, not because it is “un-done” before, but new because it is larger than before. As before it is triggered because of a change in a situation which -to say it as friendly as possible- is not liked by us. To understand better, we explain a bit.

High End audio brands often start off as a one-man or a one-family size organization. If the (wo)man or the family brings something good enough to be noticed in the market, dealers and distributors become part of their business and often the organization grows due to the promotional work of dealers and distributors. Absolutely nothing wrong with this and a fully natural process. We have done that and are still doing that for already almost 40 years. Think of brands like Krell, Koetsu, Apogee, Sonus faber,  D’Agostino, Wilson Audio, Transparent, Cello and many others. The manufacturers, their families became our friends and business partners. Unfortunately sometimes circumstances do change during that period of growth. Manufacturers become wealthy, which isn’t a problem as long as they do not fall into the “hole” of never wealthy enough. Or they fall in hands of an investor, which isn’t a problem as long as the investor is a person or organization with passion for music and equipment and prepared to accept only a role as partner to make natural growth possible.

moneyHélas … if a dime becomes a quarter, it often seems difficult to live with the new and better circumstances of life. Investors rarely come with passion for music and equipment. In both cases it means that companies change more and more into turnover driven money-making-machines where the most important tools are Excel, pressure, threatening, lies and everything you can think of that makes life no longer “pleasant”. It’s no longer “music for pleasure”, it’s (only) “music for money”! Don’t misunderstand me. I LOVE making money. And I LOVE enjoying it. BUT … the “normal” way, which often means by “many hours of hard work”.

During the next few days I will give some examples that come in mind when thinking about what I just wrote and after that I will start to describe what’s the new project we are facing and working on. More than exciting and something I never thought was going to happen during my high-end life, but God (and some stupid investors) decided differently. I hope that soon I can say “Thank You Lord”, “Thank you “stupidi investitori” …

Geplaatst in Algemeen info - Informations générales, Audio Research, Kiseki, Mystere, PrimaLuna, Sonus faber | Tags: , , , , , , , , | 2 reacties