I think that the simple reason is that many of these products lack a passion. A passion from the leading man behind the product, often the designer, the original owner of the brand! It’s his product, his child, his baby. His blood, sweat and tears are in this final product and he will do everything to defend it and bring it where he thinks it belongs: AT THE TOP!
Think of the top high end brands and realise that you also often know the name of the designer, the owner. Think of names like Saul Marantz, John Dahlquist, Jim Bongiorno, Dan D’Agostino, Bill Johnson, Dick Sequerra, Dave Wilson, Franco Serblin and others. Once they die, or leave the company, it’s not the same anymore. The 5 stars mastercook has “left the building” and “the building” doesn’t know how to continue the game the same way. Simply because there is no more that PASSION.
I have been very lucky I have met a great number of famous high end designers and manufacturers during the last (almost) 40 years. And I feel good about the fact that I share one thing with them that what makes an excellent product a high end audio product: PASSION!
I am very lucky that at this very moment we have a team that is highly motivated, skilled ánd full of PASSION! This PASSION will make 2014 the BEST YEAR EVER for us.