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Rhapsody Sound + Vision Goes PrimaLuna DiaLogue Premium HP – High Power

Rhapsody Sound + Vision in Hilversum is the first dealer who has the PrimaLuna DiaLogue Premium HP Integrated Amplifier ánd the PrimaLuna DiaLogue Premium HP Poweramplifier on demo.
Rhapsody is -till now- the Number One Sonus faber and Audio Research dealer in the BeNeLux. So for us it is very important to know how they judge these new PrimaLuna models. Well, their reaction was very simple, but also very clear.
The PrimaLuna DiaLogue Premium HP Integrated Amplifier was connected to their € 40,000.- (a pair) TAD loudspeakers and the system was sounding EXCELLENT. The PrimaLuna DiaLogue Premium HP Integrated Amplifier was using standard PrimaLuna 12AU7 tubes and Tungsol KT120 tubes. The same Audio Research is using in (most of) their amplifiers.
Harry called me to ask for the prices of my new PrimaLuna “babies”. I hear Michael “dancing and singing” in the background. So I already knew he was very happy with the performance. I told him € 3,750.- for the Poweramplifier and € 3,950.- for the Integrated Amplifier. Ok, Harry said, and for what price are we going to sell them. I said “what do you mean”? “For what price we sell them” Harry responded. “But I just gave you the prices Harry. These are the retail prices including salestax”. For a short moment Harry was silent. “Huh … Retail including salestax”?
“But, but why offer other brands the same configuration at double the price? Are you sure your prices are not too low”? “Harry, the prices are what they are and with this quality and these prices I want to beat at least one famous brand. Wait what we will offer within the next 12 months. I will amaze you, them, and make the Italians cry till they have no tears left”.
Stay tuned for further news and developments. We gonna get what we wanna get. Them! In every possible way! 🙂
The other set of Integrated Amplifier and Poweramplifier will depart from our warehouse Friday to Dé Hifiwinkel in Beek-Ubbergen. Rob Wilms was expecting these today, but the cartons did not fit into my car.
PrimaLuna DiaLogue Premium HP models in Vegas, Hilversum and Vught
Another 2014 Very Good News Day is opening up. As well in Las Vegas as in Hilversum and in Vught. At these locations we find the new PrimaLuna DiaLogue Premium HP models. The DiaLogue Premium HP Integrated Amplifier and The DiaLogue Premium HP Poweramplifier.
The HP models have a double row of power tubes under their cover and deliver as such … double power. Coming with EL34, you are free to exchange with KT88 or KT120 tubes. With a flip of the switch the Adaptive Auto Bias gets the optimum setting for the tubes chosen. PrimaLuna has always given you safe and reliable tube power and today we give you safe and reliable double tube power! And … more to come.

Another flip of the switch gives you the choice between headphones or loudspeakers. Behind this switch you find a design which is more unique than in any other amp we have seen. Not just running some wires from the speaker taps through a switch to the headphone connector, or -even worse-using an internal switch in the headphone connector (bad, bad, bad!), no, we designed a dedicated circuit for it. I invite our designer for this circuit, to explain it in the comments section.
Of course you can also switch the poweramplifier from stereo to mono which means your investment into a stereo poweramplifier is not lost once you want to go mono.

Werner Ero, Dutch audio journalist and photographer: “As for PrimaLuna I can only say that everything is perfect. I am extremely critical on products and I even notice the smallest issues , but these HP versions are absolutely perfect. Maybe a small green led in the volume knob and mounting the volume knob without screw. But now I talk “peanuts” because these are really very nice products. I feel that you can be, have to be, very proud of this. Who else in The Netherlands has reached this level of worldwide audio production?”
Kevin Deal, US distributor of PrimaLuna in USA and showing these new HP models in 2 Suites in The Venetian Towers: “Herman, these units are sounding so wonderful, unbelievable. Thank you! I wonder what the every year passing by Italians are gonna say this time. Until now it was always: “What do these guys have that make these rooms always sound so good. What do these guys have that they attract all the time so many people?” 🙂. Maybe that is the difference between knowing what you do and just investing in something you don’t know anything about?
NN, distributor for PrimaLuna ánd Audio Research in *******: “My God Herman, what are you doing to me? I force my dealers to buy ARC in silver and yours in black. I FORBID them already since years to have both brands in one room and certainly NOT to use both in one and the same demo-session. But with these HP units you offer so much quality, so much value, I don’t know what to do. How do I deal with this. Stop selling PrimaLuna and just continue trying to sell ARC? But then someone else smart enough will pick up PrimaLuna and beat the **** out of me. Herman, you make my life difficult”.
If you happen to be in Vegas, Hilversum or Vught, try to enjoy the looks, the sounds of these new HP models. In the meantime we are already designing the next level up :-). That’s the way it works. Now we are liberated from our strangling contract, we are free to listen, free to speak, free to think, free to comment, free to decide and what’s more … free to design, free to produce. Thank you God for giving us freedom. Punish those who want to take that freedom away from us and others. It’s too much of a shame, it’s too much against the most basic human rights.
CES Las Vegas 2014 … Can I imagine not being there …???
Actually no. I thought I was gonna go there till the horizontal period of my life. Circumstances etc make that I am not there this year and how do I feel about it? I feel great! Of course I will miss the atmosphere, I will miss the friends from all over the world, but … do I miss some of the crazy dinners that cost a few 1000 US $ a person (yes, that is correct!!!)? No, I don’t miss that. Do I miss the hours of waiting in line for a taxi? No I don’t miss that. Do I miss all the new companies which won’t be there anymore next year? Mmm, kind of. They might not return next year, but they have a passion, an idea, they want to share. I think that is great, even if they don’t survive. I will miss that.
I see now audio journalists making statements they won’t be there as with all the digital tools it is easier (and cheaper) to catch the news at home than on location … how sad this is. Without all the trouble, without all the costs. It reminds me of things I describe now and then in a file “the portable computer still does not exist”. It’s funny that very often it’s really a kind of science-fiction. I write something and a few months later it is kind of “normal and accepted”. It kind of worries me. Lately I mentioned that I was afraid we were going to end up as real people in an empty room laying on a virtual sofa waiting for the ordered digital orgasm to pass by. So Ladies and gentlemen stay analog instead as long as you can.
We are lucky to have still enough “analog” around us. Music of course, but also in every other possible field you can think of. Photography, art, food preparing etc. Maybe not 100% perfect, but still enough old fashioned “feeling” in it to enjoy it more and better than the so-called always “perfect” (whatever) technically planned and executed digital way.
That’s why I still have most fun with products like phono-cartridges and tubes. Maybe old fashioned, but oh what a lot of pleasure. And oh what a lot of pleasure to be able to announce “new” old fashioned products in these categories. Even while not being physically in Las Vegas. So in tomorrow’s blog I will be happy to announce some “old-style” new analog product we introduce in Las Vegas. Another 2014 Good News Day.
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