They are all the same, but still all a little different!

This sentence I will always remember as the sentence spoken by well-known hifi dealer Walter Nowak, long long time ago. Walter was going out for dinner with 3 girls and while raising my eyebrows and for sure having made a comment, that was his answer. Walter died quite suddenly last year and he is still often in my mind. He was one of the first high end dealers in The Netherlands.

puzzlestukjesThe title of this blog, came up while I was thinking about the product looks and how the product designer has to deal with that. Of course the job of a product designer is to come up with ideas. New ideas. Better ideas. And each product designer hopes he touches the right spot so customers are attracted and willing to buy his products.

I have always been amazed how many variations can be made on one topic. Take for example a car. Basically a rectangle “thing” on 4 wheels (the T-Ford resembles this description the most) and during the years and still now, product designers know how to change the lines, the curves, so much that every car has a different look. And if 2 different models are almost the same, one of these is still looking nicer or less nice, according to who is looking at it.

horlogesAll these variations in one “thing” you see in fact in many if not all products if you think about it. Watches, shoes, shirts, electronics. In fact as Walter stated, you see this also with human beings. They basically all consist of the same “parts” and “pieces” and the end result is never the same :-).

Often a brand finds, during time, a certain look and uses that in every new model. With minor changes during time. Because once you reach a very successful look, it might be dangerous to choose for an abrupt change. But also not changing a look can be dangerous. Very hard decisions to take sometimes. I always admired Dan D’Agostino’s (when at Krell) decisions to change every few years the looks of his products. And always for the better, while we, distributors, were always a bit afraid for such changes.

001-PrimaLuna DiaLogue Premium HP Poweramplifier Silver Smallest012-PrimaLuna Classic Integrated Amplifier-zwart LR Kwart FormaatWhat to think for example of the PrimaLuna tube-covers. We started off with the “squarish” models and we came up at a certain moment with the “rounded” model. This changed the look of the amps completely. Many people prefer the rounded covers. Due to CE rules we now offer 2 tube-covers in

002-PrimaLuna-DiaLogue-Premium-Integrated-Amplifier---voorzijde-schuin-zonder-kapareas where necessary. And still sometimes people tell us how much they like the amp best WITHOUT any tube-cover …

Over hermanvandendungen

Almost 40 years of being with and in the world of high-end audio equipment. As distributor of Krell, Sonus Faber, Cello, Conrad-Johnnson and many more, initiator of brands like Kiseki, Cogelco, AH!, PrimaLuna, Mystère and maybe more to follow.
Dit bericht werd geplaatst in Algemeen info - Informations générales, Audia Flight, Audio Research, Bow Technologies, Conrad Johnson, Copland, Dan d'Agostino, darTZeel, Kiseki, Krell Industries, M2Tech, Mystere, Playback Designs, PrimaLuna, Sonus faber, Versterkers - Amplificateurs, Voorversterkers - Preamplificateurs en getagged met , , , , , , , , , , , , , . Maak dit favoriet permalink.

2 reacties op They are all the same, but still all a little different!

  1. Sébastien Thury zegt:

    These rounded tube covers were a breakthrough, look great and like no other… The cages that keeps, AND protects the beast, while letting us see it just enough! 😉

    • hermanvandendungen zegt:

      Hi Sébastien, that was indeed exactly our intention. Protect and still show the light of the glowing tubes. Part of the experience so to say. Clerks still think someone can put his hands where they don’t belong. That’s true. That’s why we add 2 cages since a while. :-).

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